STAND SET-UP FOR NKG BERO ITALY- MILAN

Client: NKG Bero Italia SpA
Main Features:
Stand surface: 757,50 m2
Volume:3.028 m3
Chronology:
Design phase: March 2010 – July 2010
Construction: December 2012


Description:
NKG Bero SpA is an Italian company part of Neumann Kaffee Gruppe, a German multinational company with headquarters in Hamburg, the undisputed leader of the world market of raw coffee.
The Company, as part of its activities, participated to the important annual initiative HOST (2009 and 2011) in Milan Fiera, with all the leading companies in the field of hospitality services.
The design choices want to highlight how the NKG is active in 28 countries with 47 companies and has operations that span the entire coffee supply chain, from agricultural production to distribution industry.
We have chosen to minimize the construction by limiting the realization of a simple platform and to a background padded with a large size print (14 x10 ml) that constitutes the characterizing element of the installation.
The print copies the decoration of the coffee bags belonging to each of the multinational companies and invading the space available minimizes the use of typical elements of the stand language.